Load time is important not only for the user experience, but also because keeping customers waiting will seriously affect conversion – that is, the number of order placements in the ecommerce store.
Based on research results from recent years, a user on a desktop or notebook computer will usually wait 5 or a maximum 7 seconds for a page to load, but the same waiting time on mobile devices is only 2 to 3 seconds! If the load time of your ecommerce store is around or above these values, you can be sure that your enterprise has lost lots of orders.
Therefore, a low page load time represents a high business value, as it directly affects conversion. With appropriate optimization you could serve your customers faster than your competitors.
Apart from this, page load time is one of the most important factors in the ranking of Google searches, so the level of optimization contributes to the success of a ecommerce store also from the point of view of SEO. The reason for this is that Google aims to give the highest ranking to webpages offering the best user experience.
A Magento ecommerce store can be speeded up to 3 to 5 seconds by carrying out only the basic, non cache-based optimization tasks:
- Reducing file sizes of product photos and other pictures
- Gzip header setting on the web server page
Of course, apart from basic optimization tasks, we also recommend another leading solution developed by AionHill for our clients like the Varnish Cache module integrated into Magento. With this extension, the load time of pages can be reduced to about 0.5 seconds but at least below 1 second. However, to put this module into operation, a server environment configured specifically for this purpose will also be necessary, which we can arrange if necessary.
With the help of the Magento Varnish FPC module you can be sure that the number of orders placed from mobile devices will not depend on the speed of your ecommerce store.