Entries by Zoltán Ágó

Retargeting marketing in ecommerce: basics + 13 Retargeting Methods & Bonus Case Studies to Boost your Conversion

Retargeting and remarketing have been the buzzwords of the last couple of years in marketing. Everybody talks about these techniques, but few people can apply them properly – and most people don’t even know what the difference is between retargeting and remarketing. For this very reason, we are trying to clarify the concepts, we are giving […]

Business Intelligence: basics you need to know

We’re going to cover the following topics:   The origin of business intelligence   The concept of business intelligence derives from Howard Dresner (Gartner Group, 1989), who defined it as a set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purposes.     […]