If you want to set foot in the world of ecommerce, you can do it in two ways: starting with introducing a product or starting with building an audience. In either case, you mustn’t miss step zero: market research. So how to start an ecommerce business smartly?
The retail year ended with a whimper and a bang, depending on if you were in brick and mortar or e-commerce. Holiday spending in the USA exceeded $1 trillion, but that wasn’t enough to fill the stockings of every retailer... Brick and mortar vs. online: what do holiday stats say about recent retail trends? Let's have a look!
Today there are approx. 12,000 Magento stores that are hosted by Amazon’s cloud-based solution and this number is increasing as Magento AWS hosting is getting more popular. Let’s see what exactly this is and what benefits it can bring to your online business.
If you can reduce the number of cart abandonments, your income will increase significantly. However, to be able to do that you need to know the reasons and how to tackle the problems.
Being an e-merchant, you have no other option than to take Instagram seriously, as there are giant potentials lying within it for selling and for reaching out to your audience.
In today’s article we take a closer look at electronic direct marketing, consider what we have to pay special attention to if we want to build a community, and examine some outbound email statistics.
We’re going through very useful ecommerce statistics. We’ll also go into detail about why and how the users purchase or actually don’t purchase on a given page, about which channels are the most effective and at what stage mobile shopping exactly is.
This article will help you use the biggest social media site successfully in ecommerce. An ecommerce store cannot neglect social media – most of them do anyway. Even those online shops that are on Facebook, usually don’t invest very much energy in that.
We introduced the basics of retargeting to you in one of our previous articles, we explained what this tool is, how you should use it, what are its tricks. Now we are further elaborating this topic: we show you case studies, successful ecommerce retargeting campaigns that have already proven to work.