The power of colors and color psychology in marketing cannot be overestimated. Creating a successful brand and running an efficient online store definitely requires careful planning that includes a thorough selection of colors. Most people throughout the world will easily recollect the colors of such famous brands as Coca-Cola, McDonald's, or Canon.
How do you know if everything is in the right place in your online store? Do you use the appropriate words when making an offer? Do you use the right colours to influence “properly” the subconscious of the users? Without testing, you do not know that: the best you can do is guessing. On the other hand, with A/B testing the relentless data will help you optimize – and we are going to help you now with testing.
Mobile is forging ahead, even traditional retail trade is focusing on the online one, China swallows global ecommerce up. Online traffic is significantly increasing in 2016 as well, and in less than a year, it will represent more than one tenth of the entire retail trade.