One of the advantages of ecommerce is that customers can see the momentary total of their shopping cart during the purchasing process. This benefit, however, may be a disadvantage for the e-merchant, since the final sum may be less than the one the shopper would spend in a brick-and-mortar store. Therefore the online sellers often use loyalty rewards or volume discounts, which can be managed within the Magento discount system.
When choosing an ecommerce platform for a large product catalog, merchants naturally want to be sure whether Magento is the right choice for them, so the question arises: How many products can Magento actually manage? It is hard to give a general answer but it is definitely possible to provide some practical guidelines.