Regardless of the goals of your company, there are some important factors in the confusing world of online marketing which are essential for the efficient online marketing strategy: conversion, its measurement and its optimization, and conversion rate.
Your online shop is finished. You have built it – but are there any visitors coming? Well, this depends on how good a job you will do with promotion. By building a professional online shop, by offering the best products in it, and by optimizing it and starting to produce content, you have done only the first steps.
Right now, tens of thousands of ecommerce businesses use Magento 1.x with huge success – for them, upgrading is not a very pressing matter, but a great opportunity. So you might be wondering: should all ecommerce businesses upgrade now?