I think it is quite obvious that the most important element of an ecommerce store is the product. The website simply cannot be called an online store without it. The Magento system can handle products in many ways―besides defining different product types, there are lots of options for further settings to serve specific ecommerce needs in the most professional way possible.
Email marketing is the most powerful tool that online marketing professionals can get their hands on. Still, ecommerce stores hardly ever apply it and even those using it, frequently use it improperly.
When we run performance testing (PET), we basically examine to what extent an application, in our case a Magento ecommerce store, can be loaded or stressed. Having finished with the analysis, we make a report and give some advice regarding which “pillars” of the application (software, hardware, other) should be reinforced to make it more stable with an optimal performance.